Wistia's Head of Production, Chris Lavigne, dissects the true worth of production value by breaking down their One, Ten, One Hundred video marketing campaign. Challenging LA-based video agency, Sandwich, to produce videos at three different budgets, the campaign also generated a Webby-award winning documentary of the same name. What's the value of taking big creative swings? Why did Chris's heart sink after seeing the first cut of his $100,000 video? Push play and hear him tell all. www.animusstudios.com