There's a lot of value in people knowing you're not perfect.

Because they aren't either and it's good to have something in common.

There's also a ton of value in the relationship you have with your clients.

The only trick that's left is to find out how consistently authentic you can be with them?

Shawn Moynihan, U.S. Head of Editorial for Insiders Engage, talks about the type of transparency he's seen go a long way.