Roofing contractors often refer to the price of their services in "per square" terms. Everyone seems to be focused on how much per square a roof should cost. Property owners, insurance restoration contractors, roofers and insurance adjusters talk about roofs in terms of "per square".

This cannot be accurate under almost any circumstances.

This is a segment from the #100TownsTour - Insurance Restoration Masterclass by Chad Michael, recorded live in Nashville, Tennessee, on September 18, 2019.