<p>Cleveland State University dropped $1.4m on a rebrand. Let’s see what it got for its trouble: New logo attacked on Twitter - check. A well-paid media provider - check. A “sleek” promotional video with half a million views (but zero engagement) - CHECK. It’s not the most expensive rebrand, but funnelling some of those funds to its website wouldn’t have gone amiss.</p>

Cleveland State University dropped $1.4m on a rebrand. Let’s see what it got for its trouble: New logo attacked on Twitter - check. A well-paid media provider - check. A “sleek” promotional video with half a million views (but zero engagement) - CHECK. It’s not the most expensive rebrand, but funnelling some of those funds to its website wouldn’t have gone amiss.

How much should a university spend on a re-brand?

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All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools. If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

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How much should a university spend on a re-brand?

How much should a university spend on a re-brand?