Isaac and Nessa confront the mental blocks around pricing and how to get the feelings out of the way so you price your event tickets right the first time. Get more at geteventlab.com

Timestamps

00:00 Intro

01:06 Today's FAQ and what people actually want to know 

03:34 Managing feelings around reputation and money fears 

05:30 Unclear marketing strategy = unclear pricing decisions

07:56 Reframing "marketing" and erasing that stereotype you have in mind 

09:44 What do people want from this experience? Know your audience. 

14:39 A recent personal experience with pricing for a specific audience in mind

17:03 Recap!

Key takeaways

• To price a conference strategically, understand your audience and the outcomes they need to achieve.
• Know your audience! What value are you delivering to the audience and how does this event serve those needs?
• How does your audience perceive value? What is most important to them?
• These questions should inform your content which will term turn your marketing efforts into a conversation communicating values and not a hard sell.

The question of how much to charge for a conference ticket is really about the value of the conference to the attendees. To price tickets fairly, consider the outcomes attendees want and how they perceive the value of the conference. Also consider demographics like where attendees are located and what they can afford. Marketing should communicate the value of the conference clearly to potential attendees.

Figure out how much your conference ticket could be worth using a tool we regularly use with our clients: geteventlab.com  

Next episode: What city should I host my conference in? 

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy