Every business needs to invest in getting new customers. This investment is usually made in marketing, advertising and PR. So how much should you spend? What is a good way to work out if your spending enough, or too much?  In this episode Adam + Simon discuss how much you should be spending and give some useful tips on how to measure it. They also answer the question of what is "customer lifetime value?" and how does affect how much you spend.  To connect and learn more visit adamandsimon.com