Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.

How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay?

ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. Count on our expertise to execute advanced search engine marketing programs to grow your business. We work with B2B companies to turn their website into a sales generating tool. We do that by ensuring that their websites achieve high visibility in the search engines. And once a visitor arrives, we capture that visitor and turn them into a lead prospect.

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How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay?

How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay?