This podcast episode provides a math-driven approach to budgeting for Google Ads, addressing the challenge of determining the right budget and understanding the minimum viable budget required for Google Ads success. The conversation covers topics such as finding the break-even CPA, calculating actual CPAs, Google's minimum data needs, and understanding scaling in Google Ads.

Takeaways

• Budgeting for Google Ads is math-driven
• Understanding the minimum viable budget for Google Ads

https://www.thesarahstemen.com/blog/how-much-to-spend-on-google-ads