The How to Do Marketing Show

How Mums&Co built a movement with Lucy Kippist and Carrie Kwan


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Building a movement is not easy. It requires bucket loads of passion, some marketing and relationship building skills and most of all the ability to inspire a group of like-minded individuals to help you achieve your mission.

The Mums & Co mission is to create Australia’s most caring business movement supporting women to launch, grow and stay in business; harmonising ambition, livelihood and wellbeing. Join us at www.mumsandco.com.au

Carrie Kwan started this movement when she co-founded Mums & Co in 2016 with backing by IAG, Australia’s largest general insurer.

Lucy is the Comunity Manager at Mums & Co and is seriously passionate about helping other women who feel the same way, do what they love, and feel great about it.

Carrie and Lucy join me in this episode to talk about how the Mums&Co membership supports Mums in business. They also share some awesome insight into how they build and nurture their 25,000 strong community.

You can find Mums& Co on Instagram here: https://www.instagram.com/mums.and.co/

On LinkedIn here: https://www.linkedin.com/company/mumsandco/

Or their website is: https://www.mumsandco.com.au/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

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The How to Do Marketing ShowBy Jane Hillsdon in association with Morgan Media

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