Chapters
00:00 Introduction and Rebranding to On-Chain Music
02:17 Understanding Blockchains and Decentralization
03:54 The Marketing Term of On-Chain and Decentralized Applications
05:13 The Misuse of the Term 'Decentralized' in Traditional Finance
06:34 Educating People on the Meaning of On-Chain and Decentralization
07:24 Determining What Should and Shouldn't Be Put on the Blockchain
09:14 The Usefulness of Blockchain in Copyright and Rights Management
10:23 The Potential of Blockchain in Music Collectibles
11:21 Copying and Influences in the Music Industry
12:35 The Concept of Royalties in the Music Industry
14:09 The Challenges of Enforcing Royalties in the Digital Age
16:05 The Need for Incentives to Encourage Collaboration in the Music Industry
17:30 The Importance of User-Friendly Blockchain Applications
18:48 The Journey to Onboarding More Users to the Blockchain
19:33 The Challenges of Technical Complexity in Blockchain Adoption
21:29 Improving User Experience in On-Chain Music Platforms
23:16 The Fragmentation of Layer 2 Solutions and the Battle for Dominance
25:41 The Importance of Seamless Integration between Layer 1 and Layer 2
29:04 The Potential for Specialized Layer 2 Solutions in Music
31:19 The Vision of a Unified Music Network on Blockchain
35:05 The Technical Considerations in Choosing a Layer 2 Solution
38:41 Transitioning from Music to Blockchain
40:57 The Importance of Analytics in App Development
41:21 The Benefits of Blockchain for Content Creators
42:15 The Security of NFTs on the Blockchain
42:44 The Risks of Relying on Social Media Platforms
43:22 The Flexibility of Blockchain Content
44:20 Building Portals to Access Blockchain Data
45:05 The Importance of Properly Defining Protocols
45:39 The Cost Efficiency of Starting with a Database
46:18 The Timing of Decentralization in App Development
46:49 The Benefits of Starting Off-Chain
47:19 The Challenges of Language and Culture in International Travel
47:47 The Business Case for Blockchain in Music
49:02 The Appeal of Collectibles and Scarcity in Music
50:07 The Emotional Value of Music Memorabilia
51:07 The Transition from Physical to Digital Collectibles
52:46 The Financialization of Art and Collectibles
53:42 The Ownership and Proof of Music Collectibles
55:39 The Importance of Understanding Trustless Systems
56:12 The Opportunities and Challenges in the Music Industry
57:16 The Need for Incentives to Drive Adoption of Blockchain
58:05 The Potential of Blockchain in Financial Markets
59:06 The Challenges of Implementing Blockchain in Ticketing
01:00:19 The Potential of Major Players in Ticketing to Drive Adoption
01:01:08 The Benefits of Token Gating in Ticket Sales
01:02:15 The Importance of Personalized Guidance in Blockchain Adoption
01:03:55 Resources for Learning about Blockchain in Music
01:04:12 Closing Thoughts and Invitation for Further Questions