Let's start with risk. The simple act of creating a new business that is going to do something different than the competition. You are looking to create value at an acceptable price point that will make your offer standout while delivering a profit.

When we look at that equation from an internal perspective our vision is based on a confidence in the model. However, when you look at it externally - how arrogant.

Unless your idea and model is truly unique and untested, which by the way is at least slightly delusional, why do you believe in the greatness hasn't already been tested and discarded?

So let's start with minimizing risk until you have sufficient real-time data to have real confidence in your idea and model; and that starts with the offer and processes.

Minimize the risk for the first offer by reducing the initial development investment while providing just the core features needed to make the sale. 

​The challenge with the first offer is the number of critical assumptions that must be made and how those can be tested or minimized. 

Building the MVO is never a finished product or service, it is a process to build right enough the first time and improve from there. Identifying the bare minimum features and functionality to engage the target market that is upgraded with each successive upgrade.

Topics:

• What Is The Minimum You Must Build to Make the First Sale - MVOffer?
• Given the product or service, what is the MVOrganization?