Matt and Jenna discuss Naadam's cinematic founding story and how the team is pioneering millennial capitalism starting with the cashmere industry. Matt walks us through how they structured their supply chain around fairness for everyone — From their herders in Mongolia to providing veterinary care for their goats and setting a new standard for consumers. We cover Naadam's unique business model creating a direct to consumer brand while also sourcing their cashmere to different brands and retailers. Matt also shares lessons on building your own resilience and learning to re-evaluate our expectations.