As she was designing her first membership site, Nancy Case received a piece of advice: launch a membership around something you already have going on. She did just that, and now sells thousands of pounds of gourmet salt water taffy through a membership box service called Taffy 2 You. She sends her subscribers three bags of taffy a month - one for eating, one for sharing, and one for gifting and giving, organically growing her subscriber base along the way. However, Nancy wasn’t always certain that something so niche could find a mass audience. Relying on both her friends to hold her accountable and a handful of marketing techniques, she was able to go from soft-launching with a small audience of buyers to having a waitlist for new subscribers, all of whom love to gift, give, and eat gourmet saltwater taffy. Today, Nancy joins the podcast to talk about why the membership club model can work for almost anything, the power of memory and storytelling, and why you never need to worry about being perfect.   Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/03

003: How Nancy Case Built a Thriving Membership Site in an Unconventional Niche

There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too.

But so are thousands of others - and they’re doing it by shifting to a recurring revenue model.

Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever.

No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month.

So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community?

That's what our show host Shelli Varela explores in this podcast.

You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more.

You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income.

This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show.

So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too!

The Recurring Revolution is here… the question is, will you be part of it?  Subscribe to the show today!

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Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else. Now, at Procrastination Coach, she helps her patients ditch their stresses, fears, and the feeling of being “stuck” for good. She teaches productivity, self-discipline, and the essential steps to live without procrastination and to live a life of purpose and confidence. Today, Dr. Li joins the podcast to share her journey from procrastinator to procrastination coach, why there’s no single path to success (and why that’s okay), and the powerful ripple effect created when you help others unlock their potential. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/125

125: From Procrastinator To Procrastination Coach

Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members. Now, at Nan Sterman’s Garden School, she provides her students with a simple approach to starting seeds - one that anyone can do - to help them enjoy the bounty from their own gardens. Today, Nan joins the podcast to share her journey to becoming a gardening expert, how her membership serves as a supplement to her existing businesses, and how to start a business that’s all about what you love and creates value for the people you serve. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/124

124: Universal Lessons from a Gardening Expert

Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums.  Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel, and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses online. She helps them narrow down their options, simplify their workflows, and conquer their fear of technology. Today, Kelly joins the podcast to tell the story of how her boredom as a young mother became the fuel she needed to transform her life, how she turned her learnings as an aspiring entrepreneur into the tools so many women like her needed, and the beauty of letting go of your fear and going all-in on what you really love. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/123

123: The Profound Ripple Effect of Making Tech Easier

When the stress of being in work and school full-time took over, Lauryn Bryght wasn’t able to make nutrition or fitness a priority. After being told she had high blood pressure and that she’d need to take medication for the rest of her life, she changed her diet and soon lost 97 pounds. Now, at The Food Boss Academy, Lauryn teaches people what they need to do to reduce their A1C level to prevent the onset of type 2 diabetes, even if it runs in their family. She provides her community with access to much-needed coaching, accountability, inspiration, and education. Today, Lauryn joins the podcast to share the story of her own food and nutrition journey, how she’s using her membership to help people just like her, and the beauty of helping people make meaningful, lasting changes. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/122

122: Nutritionist Finds Niche In Diabetes Prevention

Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn’t want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans. Now, at Envision + Thrive Academy, she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success without creating dozens of spreadsheets. Today, Michelle joins the podcast to share the story of how entrepreneurship became her lifeline when she needed it most, how she grew a business from $600,000 in revenue to over $12 million in sales within a year, and how to take the first step as you launch a membership of your own. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/121

003: How Nancy Case Built a Thriving Membership Site in an Unconventional Niche

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