Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.

In this session, Tash introduces an insider conversation on the business of beauty and influence with Joy Osinloye of CreatorIQ, Jane Harper of Shiseido Group and NARS, and Ginny Sanasi of Space NK.

The panel explores how creator marketing has moved from a PR add-on into a core commercial growth channel, influencing marketing, digital, retail, commercial planning and legal. Drawing on the long-standing relationship between NARS and Space NK, the conversation looks at how major beauty brands and retailers discover, brief, vet and scale the creators who genuinely move product.

You’ll hear:

• How creator marketing became central to commercial strategy
• Why NARS built a “trend squad” to move at the speed of social
• How Space NK uses education across more than 135 brands
• How brands discover, tier and vet creators from nano to celebrity level
• Why human judgement still matters in brand safety
• What happened when a colour-match moment hit 14 million views
• Why EMV needs to connect to traffic, sales and acquisition
• How NARS and Space NK built a co-branded trip strategy
• Where creator commerce is heading next, from community sellers to luxury on TikTok Shop

This is a practical listen for beauty founders, marketers, retailers and operators trying to understand how creator partnerships really work inside major beauty businesses.