It was 1928: a time of illicit booze, of Gatsby and Babe Ruth, of freewheeling fun. The Great War was over and American optimism was higher than the stock market. What better moment to launch an expedition to Antarctica, the planet’s final frontier? This was the moon landing before the 1960s. Everyone wanted to join the adventure. Rockefellers and Vanderbilts begged to be taken along as mess boys, and newspapers across the globe covered the planning’s every stage.