Why do so many men feel exhausted, disposable, and trapped in endless competition? This episode explores how neoliberalism transformed masculinity itself — turning men into self-marketing economic units judged by productivity, status, and financial success. Through stories spanning Australia, Russia, Finland, Nigeria, and the United States, we uncover how the collapse of traditional labor, the rise of consumer culture, and the pressure to constantly “optimize” have created a profound crisis of identity for all modern men, but especially for working-class men in the West