Top tech companies don’t guess — they test. In this video, learn how Netflix, Airbnb, and Spotify use A/B testing, multivariate testing, and geo testing to drive engagement, improve user experience, and stay ahead of the competition.

We’ll break down:

• What A/B, multivariate, and geo testing actually are

• Real examples from Netflix’s UI tweaks, Airbnb’s search experiments, and Spotify’s personalized playlists

• How YOU can apply the same methods to build better products

Whether you’re in product, growth, UX, or marketing — this guide will help you think like the world’s most data-driven teams.