In this episode of Martin Lycka’s Safe Bet Show, Martin is joined by Dr Mary Donohue, CEO of the Digital Wellness Center, for a powerful conversation on how neuroscience, technology, and behavioural science can reshape the future of responsible gambling.

Dr Donohue shares the personal story behind founding the Digital Wellness Center after surviving a life-threatening illness caused by stress, and explains how that experience led her to develop digital tools that can reduce stress in under three minutes. The discussion explores how mood management affects player decision-making, why proactive mental health support is critical in gambling environments, and how technology — including AI and behavioural data — can help prevent harm before it happens.

The conversation also covers Dr Donohue’s work with casinos, healthcare providers, and major platforms, her educational partnership with TikTok, and why responsible gambling needs to be treated as a core business strategy rather than a PR exercise.

In this episode, you’ll learn:
Why stress and mood have a direct impact on gambling behaviour
How the Digital Wellness Center uses neuroscience to reduce stress in minutes
What proactive responsible gambling actually looks like in practice
Why AI and “human touch” must work together in player protection
How technology could predict and prevent harmful gambling behaviour
Why responsible gambling must evolve beyond compliance and PR

#ResponsibleGambling #iGaming #MentalHealth #AI #GamblingIndustry #PlayerProtection #Wellbeing