Welcome to the 3rd episode of Run The Replay, hosted by Alexander Champ. Episode 3 uses the Hooked methodology by Nir Ewal and Ryan Hoover to examine how NFL All Day engineered Playbook to get users hooked and increase activity. The four step process consist of triggers, action, variable rewards, and investment. Tune in to hear exactly how NFL All Day successfully implemented the Hooked methodology. 

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