The Deep Specialization™️ Podcast

How Niching Down Built a 7-Figure Agency for Pest Control Pros | Andrew Peluso


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Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew shares his journey from knocking doors as a pest control salesman to building a premium digital marketing agency exclusively for pest control companies doing $1M+ in revenue. Discover the turning points that led him to niche down, the lessons learned from failed partnerships, and how relentless client focus created a defensible “moat” in a crowded market.

If you’re an agency owner ready to escape mediocrity, charge premium fees, and build unstoppable growth, this episode is packed with hard-won insights!

Episode Highlights:
  • The Power of Niching Down — Why trying to do it all nearly sank Andrew’s early agencies, and how hyper-focusing on pest control unlocked 30%+ annual growth for his clients.
  • Specialization = Competitive Advantage — How deeply understanding your clients’ industry creates trust, loyalty, and less selling.
  • How to Win Premium Clients — The moment Andrew shifted away from serving “everyone”—and saw sales conversations transform overnight.
  • Delegating for Scale — The crucial role of offloading fulfillment, trusting your gut with hiring, and focusing on what drives business growth.
  • Sales as Education — Why Andrew’s consultative, research-heavy sales process is winning 5-figure deals (and how you can copy it).
  • Referral Engines That Work — How a simple, generous referral program exploded new client growth.
  • The Future of Agencies and AI — Navigating industry shifts, staying ahead with holistic search, and why change signals opportunity for top-performers.
  • Preparing for What’s Next — Andrew’s vision for operational excellence, future leadership, and why swinging big is the only way forward.
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    The resources mentioned in this episode are:

    • Check out Pesty Marketing: https://pestymarketing.com 
    • Connect with Andrew Peluso on LinkedIn: https://www.linkedin.com/in/andrewpeluso  
    •  

      Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market  https://www.AnyoneNotEveryone.com 

      👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

      😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

      This episode was produced and brought to you by Reignite Media.

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      The Deep Specialization™️ PodcastBy Corey Quinn

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