In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience.

If you want to grow a deeply specialized agency and build a product clients love, this episode delivers.

Episode Highlights:

- How dropping out of high school led Stephen to build a thriving specialized agency

- The unconventional strategy that helped Market Muscles land its first clients

- Why joint ventures with industry leaders are a game-changing strategy for scaling an agency

- The secret to creating a SaaS product that anticipates customer needs before they even ask

- How hiring for empathy transformed Market Muscles’ customer support and client retention

- The $18,000 lifetime value insight—and why satisfying customers goes beyond just good service

- Why your customers will only love your business as much as your employees do—and how to build a company culture that reflects that

Key Insights:

- Niche Down to Scale Up: The fastest way to grow is by owning a specific market where your expertise and passion give you a competitive edge.

- Partnerships Accelerate Growth: Strategic collaborations, from joint ventures to trade shows, can open doors to new clients and opportunities you can’t reach alone.

- Solve Problems Before Clients Notice Them: The best digital products anticipate customer needs, making the experience seamless, valuable, and effortless.

- Your Team Defines Your Success: A company’s culture shapes its client experience—invest in hiring and supporting the right people, and growth will follow.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market! Join Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Check out Market Muscles: https://marketmuscles.com

- Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephen-reinstein-1790455a

- Follow Stephen on Instagram: https://www.instagram.com/sreinstein

- Follow Market Muscles on Instagram: https://www.instagram.com/marketmuscles

- Connect on Facebook: https://www.facebook.com/sreinstein

- “Peak: How Great Companies Get Their Mojo from Maslow” by Chip Conley: https://www.amazon.com/Peak-Great-Companies-Their-Maslow/dp/0787988618

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This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.