Noah Norman launched nootropics brand Plato earlier this year, and shares a lot about his marketing strategies, and the his marketing funnel.

Supplements are traditionally a very competitive niche: there are lots of competitive alternatives, there is a steep learning curve and product education, and also limited marketing channels due to regulations on where you can advertise and what you can say.

- What Noah would do differently if he were to start a supplements company today?

- Where he is prioritizing his marketing efforts

- What he does to improve the retention of his existing customers