Augmented reality isn’t just for tech companies - it’s helping zoos, aquariums, museums, and gardens create more engaging, measurable guest experiences.

In this episode, we’re joined by Anna Graham, Manager of Marketing Services at Ricoh USA, who shares how AR is being used across the cultural attraction space to enhance exhibits, tell mission-driven stories, and even sell more tickets.

We cover:

• The difference between AR and VR—and why AR is often the better fit
• How AR can boost foot traffic to under-visited areas
• Ways to extend your mission off site (including a hospital partnership that brought the zoo to kids)
• How to use AR in direct mail—and earn a USPS discount while tracking results

Connect with Anna Graham at ricoh-usa.com/marketing-services

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com