In this inspiring episode of Agents of Nonprofit, I sit down with Grace-Anna Douglas, founder of Graceful Media, to explore how nonprofits can transform their marketing strategies and amplify their impact. We also tackle how to measure meaningful success, avoid vanity metrics, and use emerging tools like AI responsibly.

Topics We Cover:

• Grace-Anna Douglas’s “superhero origin story” and how volunteering shaped her purpose-driven career
• The creation of Graceful Media and its mission to support small and mid-sized nonprofits
• Why nonprofits must balance fundraising with marketing to sustain long-term growth
• How to identify and prioritize the right marketing channels for your audience
• The value of podcasting—both as a guest and as a host—for relationship-building and brand trust
• Avoiding the “metrics trap” and focusing on results that truly advance your mission
• Cultural insights from international marketing campaigns and how to tailor messaging to different audiences
• The role of AI and out-of-home advertising in modern nonprofit marketing

To Learn More and Connect with Grace-Anna:

Grace-Anna Douglas on LinkedIn

GracefulMedia.co

Email Grace

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