I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment.

In a word, it’s boring.

But here’s the truth: boring doesn’t attract attention.

Boring doesn’t sell.

Boring doesn’t make a difference.

Boring doesn’t change the world.

Boring doesn’t drive engagement.

Boring doesn’t build the future.

Boring isn’t even read.

It’s skimmed, then dropped.

Do you have to be over-the-top crazy? No.

Do you have to be offensive? No.

But do you have to be boring? Absolutely not.

In this podcast, we break out five ways you can avoid creating boring content. It's easier than you think.