The week I recorded this episode, a popular iPad app made the switch to subscriptions and totally screwed it up. Drawing on that example and our own experience, I give suggestions on switching an existing app to subscriptions. Tune in to hear my 3 lessons for making the switch without blowing up your business.

On this episode, you'll learn:

• Why you should be extra generous with existing customers
• Why you shouldn't take away features
• How to structure your communications
• And why more apps should switch to subscriptions

Other resources

• Matt Ronge on Twitter
• My Twitter thread on app subscriptions
• A followup blog post that goes into more detail