
Sign up to save your podcasts
Or


Marketing and sales are at the core of almost every organization. Whether it is writing a proposal for a prospect, encouraging a person to join your organization, or selling an internal team on a concept, the act of gaining alignment and commitment is critical.
Why then, do so many organizations completely miss the mark?
By Randall CraigMarketing and sales are at the core of almost every organization. Whether it is writing a proposal for a prospect, encouraging a person to join your organization, or selling an internal team on a concept, the act of gaining alignment and commitment is critical.
Why then, do so many organizations completely miss the mark?