Isn't it curious that humour when used right  can immeasurably empower a message, but at the same time when taken  beyond a line can completely backfire? In this podcast, we discuss the  power humour can have in promotions, the theories of humour and the  precautions one must take while attempting to use humour in such a way.  This piece even features a stand-up comic with experience in advertising  and a meme marketer to provide us with intriguing insights right from  the horse's mouth!

Podcast by Amjad Rasheed, Kavya Gupta, Pranay Munda,  Premnandhakumar K, Rakesh R, Roshni Rajendra, and Yadhu Gopal G