It is no news that the COVID-19 pandemic has hit small and medium businesses hard. But the good news is that a snapback has been observed in SMB after it has faded. The pandemic has accelerated the adoption of the comprehensive digital twin concept among SMBs, making it important to stay connected as much as possible. 

I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software.

In this episode, Jeff will help us understand the state of the SMB CAD market, especially after the pandemic. You will get to learn about the trends that are driving changes in this market, with the first being digital transformation. You will also hear more about Siemens' future vision for NX and how it is adapting to fit the needs of SMBs – which includes improving awareness of the software and its packaging options, investing in tools like the Discovery Center, and focusing on innovation in areas like AI and machine learning.

What You’ll Learn in this Episode:

Connect with Jeff Shagena:

• LinkedIn

Connect with Jennifer Piper: 

• LinkedIn