One of the hardest hit businesses during COVID were the independently-owned gyms across the country. But thanks to a now award-winning marketing campaign by O2 Recovery, many of those gyms were able to keep their members during the lockdowns. I sat down with Dave Colina, CEO & Founder of O2, to talk about their #StayForMay campaign, which recently won BevNet’s Best Marketing Campaign award thanks to nearly 60,000 consumers paying their dues to 1,918 gyms.