The question that marketers have feared for years: Yeah, but how are we going to promote the content? The old answer was:

Step 1: Put it in an ebook

Step 2: Send it to our email list

Step 3: Create an ad that sends new people to a landing page so we can get them in a nurture sequence.

Step 4: Repeats from step one until they hit a lead score and can be sent to sales.

In this episode we talk about the new way, how to find a company where you can implement the new way, and how to approach the interview to insure there are no red flags.

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