If you’re in any sort of marketing position with your company, chances are you’ve asked or had to answer the question “How often should we send our newsletter out?”. This is generally followed by an arbitrary number that feels right, but is it right?

Tyler and Dannon take a dive into how they answer this important question and explore the value of an email address.

How often are you sending your email newsletter and is it getting you results? Let us know in the comments.