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A study from GetResponse found that email marketers who send one newsletter per week see the results in regards to:

- Open rates (33.41%)
- Click-through (4.65%)
- Click-to-open rates (13.91%).

Also important to note, “triggered emails” (i.e. confirmation emails / welcome emails / link to ebook) had an average of 88.7% open rate.

A few insights from this:

- Emails are annoying, we both know it. Don’t bother people by sending too many emails (i.e. daily)
- The first email you send people after getting their contact info is the most important, it has the most eyeballs and attention.
- Use that attention space to send better welcome emails that might drive them to the next stage in the funnel (i.e. send an ebook, advertise your services)

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