There's nothing like a good Aussie road-trip and no road-trip is complete without a good pit-stop. While Maccas fries or a 3-week-old hot dog might feel like a good idea at the time, it never takes long for the pangs of regret to set in.

Turns out there's a healthier option available and it's making big inroads in the quick service restaurant (QSR) sector. On this episode of The CMO Show we meet James Wood, Marketing Director at Oliver's, a quick service whole foods brand with 18 restaurants along Australia's east coast.

James reflects on some of the challenges and opportunities that come with being a disruptor in the QSR space, and how Oliver's is finding its groove at just the right time.

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