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About Olivia Abrams

Olivia Abrams is the co-founder and CEO of TiCK MiTT, the world's first reusable mitt designed to safely remove ticks before they can bite. Olivia’s own battle with Lyme disease as a child inspired her to create a solution to prevent tick-borne illnesses. A Forbes 30 Under 30 honoree, Olivia is passionate about public health, outdoor exploration, and educating consumers on the importance of regular tick checks. Through her innovative product and educational efforts, Olivia aims to reduce the number of cases of tick-borne diseases, including Lyme disease, by providing a safe, easy-to-use tool that empowers individuals to protect themselves and their loved ones.

Reference Links: 

• Linkedin
• Green Ridge Wealth Planning
• BobbyMascia.com
• Instagram - Bobby Mascia
• Instagram - Business Unchained

Olivia Abrams

• LinkedIn
• Website
• Instagram

Episode Highlights

In this episode of Business Unchained, Bobby Mascia speaks with Olivia Abrams, co-founder of TiCK MiTT, the world's first reusable mitt designed to safely remove ticks before they can bite. Olivia shares her journey of turning a childhood health scare into a mission to help people and pets enjoy the outdoors without the worry of ticks.

"I woke up one day, and my left knee had blown up like a balloon. It wasn't until later that we realized it was Lyme disease," - Olivia (02:44)

Her personal experience with Lyme disease, combined with her family's struggles with tick-borne illnesses, led her to create TiCK MiTT, an effective, eco-friendly solution to remove ticks easily.

Olivia also discusses how she leveraged the Shark Tank platform and rejected offers from the sharks, opting instead to maintain control of her business and its mission. She opens up about the struggles and triumphs of scaling TiCK MiTT, including managing product development, facing supply chain challenges, and navigating the complexities of pricing and marketing.

 "I am proud of being able to build my company in a way that's healthy for the business, for me, and for my employees. That's something incredibly important that I learned, and I stress to everyone who's listening to this podcast is to not let your career get in the way of your personal relationships and your relationship with yourself." - Olivia (45:46)

The episode also dives into Olivia’s approach to educating consumers on the importance of regular tick checks and the steps she’s taking to continue growing TiCK MiTT’s impact on public health.

In This Episode

• [00:00] - Introduction
• [02:50] - Olivia’s Lyme disease story: The seed for TiCK MiTT
• [06:07] - TiCK MiTT: The genesis of a product designed for ticks
• [08:14] - Early product development and iteration challenges
• [15:21] - The power of going viral: TiCK MiTT’s first major exposure
• [18:07] - Facing early business struggles
• [21:03] - Shark Tank experience: Rejected offers and strategic growth
• [25:11] - Overcoming business hurdles: Tariffs, sales, and supply chains
• [28:47] - The importance of networking and building relationships
• [31:05] - Building a healthy work culture and avoiding burnout
• [34:12] - Olivia’s marketing strategy: Targeting the right audience
• [38:20] - Looking ahead: Future pla