It's a common story that always comes with unique challenges.

But at its core, there's a limit to how long you can underserve your clients.

Because even if they don't know better, you certainly do, and rate increases taste different with nowhere to go.

That's when your path to independence might start to illuminate and a new customer experience takes form.

Ivan Hudson, Owner of the Ivan Hudson Agency, talks about his journey finding a place to stand on his own.