Episode 96 of Conversion Rate Optimization with Fexingo dives into a surprising source of conversion data: post-purchase surveys. Lucas and Luna explore how one e-commerce team discovered that their high checkout conversion rate was masking a massive onboarding dropout — and how asking customers one simple question after purchase led to a 41 percent lift in activation within three months. The episode walks through the survey design, the specific customer quote that changed their strategy, and why most CRO teams overlook this phase entirely.

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