Margie Bensching is the CEO and Founder of Golden Sherpa, a senior living technology platform built to remove confusion, misinformation, and hidden fees from one of the most painful decisions families ever face. After seeing how outdated referral systems and bad information leave people overwhelmed, Margie set out to build a transparent marketplace that puts real data and real choice back into the hands of families.In this interview, Margie breaks down the mission behind Golden Sherpa, the personal experiences that pushed her to build a better way, how the platform delivers verified availability and pricing, and why truth and clarity are the future of senior living.

We explore her transition into entrepreneurship, the technology challenges behind building a real time data platform, early traction from providers across the country, and the growing demand for trusted senior care tools. This episode takes you inside the senior living industry, the problems families do not see until they are already overwhelmed, and the innovation required to transform an entire market.

What you will learn

• Why senior living search is one of the most confusing processes for families

• How Margie Bensching built Golden Sherpa to remove hidden fees and bad information

• How the platform verifies real time availability and pricing

• The data and technology challenges inside the senior living ecosystem

• Early wins and lessons from building a mission driven startup

• The future of transparency and digital tools for aging Americans about Golden Sherpa.

Golden Sherpa is a senior living search platform that provides verified availability, pricing, services, and community details directly from providers. By removing referral fees and outdated listings, Golden Sherpa empowers families to make confident decisions and gives senior living communities a transparent and trustworthy way to connect with people who need their support.SubscribeSubscribe for more founder conversations and deep dives into senior care innovation, digital health, and startups solving overlooked problems.

Keywords

Golden Sherpa, Margie Bensching, senior living technology, assisted living search, senior living marketplace, aging tech innovation, senior care platform, caregiving tools, family senior care support, Spokane startups, transparent senior living, senior care innovation, digital health interview, real time senior living data, mission driven founder, startup story, senior housing marketplace, elder care search, care navigation tools, senior living availability, founder podcast, aging services technology

Margie's LinkedIn: https://www.linkedin.com/in/margiebensching/

FUEL Coworking: https://fuelcoworking.com/