How do you successfully scale a partner ecosystem with hundreds of partners?

 

We talked about starting a marketplace of partners for your business in a previous episode, but what happens when your early success translates into increased demand and a slew of new partners? There are app ecosystems in the MarTech space that have grown to thousands of partners and integrations. How did they get to that level of success?

 

That’s what Greg Karelitz is here to help us with.

 

Greg is the Global Director of Technology Partnerships with the mission of helping millions of businesses easily integrate their tech stack with HubSpot. HubSpot recently passed 1,500+ publicly available integrations which means over 1500 partners that Greg and his team have been responsible for sourcing, onboarding, and managing. 

 

Partnership Unpacked host Mike Allton talked to Greg Karelitz about:

 

♉️How to scale and manage an ecosystem of hundreds of partners

♉️Tools & Tactics for leveraging a MarTech marketplace

♉️Recommendations for maintaining internal alignment

 

Subscribe to the show calendar: agorapulse.com/calendar

 

Learn more about Greg Karelitz

 

• Connect with Greg Karelitz on LinkedIn

• Connect with Greg Karelitz on Twitter

 

Resources & Brands mentioned in this episode

 

• HubSpot

• HubSpot App Marketplace

• Subscribe to the show calendar: agorapulse.com/calendar

• Learn more about Agorapulse with a free demo

Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-one-of-the-largest-martech-marketplaces-achieves-scale-w-greg-karelitz/

 

Brought to you by Agorapulse: the #1 rated social media management solution.

 

Music by Jumbo, "Peripheral" (feat. Plum Soul)

Produced and Hosted by Mike Allton