Do You Really Need a Website? Or Is It Just Digital Clutter?

Your website might look great—but is it actually converting? Or is it just flexing pretty fonts and scaring off customers?

In this episode of The Growth Hack: Franchise Marketing Unleashed, Marcus Slater (Founder of AdCloud) and Mckenzie (Creative Director and landing page wizard) go full myth-busters on the “must-have website” mindset. Spoiler: that 20-page website with stock photos and 7 dropdown menus? It’s probably just leaking money.

What you’ll learn in this episode:

• Why landing pages are eating traditional websites for breakfast
•  The real reason your franchise website isn’t converting (hint: it’s not the font)
•  The anatomy of a high-converting landing page
•  How to test your way into 70%+ conversion rates
• When to use a landing page, when to use a website—and how to make them actually work together
• Future trends: Why immersive, interactive sites are the next evolution (and static websites are basically the new fax machine)

If your current site is a confusing maze of “Learn More” buttons and stock photos of handshakes, it might be time to pivot. Simpler pages, clearer offers, smarter testing—that’s where the real ROI lives.

Smash that Subscribe button, leave us a review, and send this to the business owner still clinging to their homepage from 2011. (We love them, but it’s time.)

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