In the early 2000's, Steve Wynn and other executives set out to redefine Las Vegas by intentionally changing the public's perception of the city. Through stories from the Wynn organization, this episode breaks down what coaches and leaders can learn about the power of one's environment on shaping behavior and identity. We'll discuss why first-class behaviors require first-class environments and how coaches influence a team's culture and identity far beyond facilities or resources.

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