Real Estate Untucked

How One Real Estate Agent Built a Six-Figure YouTube Funnel


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🎙️ Episode 51 | “How One Real Estate Agent Built a Six-Figure YouTube Funnel (and Lived Abroad for a Year)”


Former police officer turned realtor Matthew Aguirre shares how he used YouTube to build a thriving real estate business — then ran it remotely while traveling the world for a year.


From basic gear to strategy, he breaks down exactly how he built his channel, found clients organically, and used storytelling to turn viewers into buyers.


💡 In This Episode:

• Turning YouTube into a lead funnel

• The “authentic > perfect” video strategy

• How to edit smarter (or hire it out)

• Using AI + TubeBuddy for better thumbnails

• Building a real estate brand while living abroad


00:00 – Intro: From Cop to Content Creator

00:53 – How It Started During 2020 Lockdowns

02:15 – First Client From YouTube (No Funnel Needed)

04:23 – The Power of Consistency and Storytelling

06:44 – DIY Setup: Cameras, Editing, and B-Roll

09:18 – Why Authentic Beats Perfect

11:33 – Talking Crime, Schools, and Local Truths Safely

13:37 – The First Video Every Agent Should Make

15:19 – How to Use TubeBuddy + AI for Thumbnails

18:45 – When to Hire a VA (and Fire Yourself)

20:58 – Keeping Channels Separate for Performance

22:51 – Top YouTube Lessons for Real Estate Agents

26:19 – The Travel Chapter: How He Worked From Abroad

30:13 – Recycling Content and Evergreens

32:01 – What’s Working (and Not) on YouTube in 2026

35:25 – YouTube Shorts vs Long-Form Debate

38:02 – Final Tips & Map Video Strategy

39:48 – Outro


🎧 Listen → https://www.realestateuntucked.com

📺 Watch → [YouTube Link]


#RealEstateUnTucked #BradAllen #MatthewAguirre #REUPodcast #YouTubeForRealtors #RealEstateMarketing #VideoStrategy #RemoteWork #AgentLife

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Real Estate UntuckedBy Brad and Wayne