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Google just started testing something worth paying attention to: it's pulling social media posts straight into Google Business Profiles. Facebook, Instagram, and YouTube can now feed right into the profile homeowners see when they search "handyman near me."
In this episode, Jason and Coby break down what the update means and why it matters more than it might seem at first. The bigger story here is that organic social posting is quietly becoming a ranking signal. Google and AI search tools like ChatGPT are looking for proof that you're a real, active, local business, not just an address with a website. Posting about the work you're doing is one of the clearest ways to show that.
What we cover:
👉 How to set it up: add your social links in the edit info section of your Google Business Profile so you're eligible when the feature rolls out
👉Why authenticity is the keyword, and how being a real local business is your advantage over the big franchises
👉 How social posts may actually get more visibility on Google than they do inside Facebook's own feed
👉 Why "all else equal," the business that posts on social will rank above the one that doesn't
👉 The simplest possible posting habit: one post a week, a photo or quick video of the job you're on, no overthinking required
If you've been telling yourself you'll get around to social media eventually, this is the episode to change that. It takes two or three minutes and it compounds.
👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com
👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form
👉Connect with us:
đź’»Website: handymanmarketingpros.com
✉️Email: [email protected]
New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.
By Handyman Marketing ProsGoogle just started testing something worth paying attention to: it's pulling social media posts straight into Google Business Profiles. Facebook, Instagram, and YouTube can now feed right into the profile homeowners see when they search "handyman near me."
In this episode, Jason and Coby break down what the update means and why it matters more than it might seem at first. The bigger story here is that organic social posting is quietly becoming a ranking signal. Google and AI search tools like ChatGPT are looking for proof that you're a real, active, local business, not just an address with a website. Posting about the work you're doing is one of the clearest ways to show that.
What we cover:
👉 How to set it up: add your social links in the edit info section of your Google Business Profile so you're eligible when the feature rolls out
👉Why authenticity is the keyword, and how being a real local business is your advantage over the big franchises
👉 How social posts may actually get more visibility on Google than they do inside Facebook's own feed
👉 Why "all else equal," the business that posts on social will rank above the one that doesn't
👉 The simplest possible posting habit: one post a week, a photo or quick video of the job you're on, no overthinking required
If you've been telling yourself you'll get around to social media eventually, this is the episode to change that. It takes two or three minutes and it compounds.
👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com
👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form
👉Connect with us:
đź’»Website: handymanmarketingpros.com
✉️Email: [email protected]
New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.