Vidya Santhanam, CEO of Fitbots, discusses how they grew to over 50 customers primarily using an inbound content strategy. She also shares insights into their journey from 0 to 1 and how she plans to grow her company with a focus on capital efficiency.

• How Fitbots helps companies track & manage OKRs to drive outcomes.
• How 20% of their revenue comes from the services layer.
• How they’ve grown to 50 customers across 5000 teams with around $6K ACV.
• How they got their first 3 customers from within their network.
• How almost 50% of leads are inbound through various content like blogs, podcasts etc.
• How their sales cycle looks like.
• Team, external funding & future vision