Host Bryan Jungers, director of mobility at E Source, talks with Laura Beavin-Yates, vice president of customer success for Immersion Neuroscience, and Rachel Cooper, director of E Source Market Research, to learn about a collaboration between Immersion Neuroscience and E Source that produced some exciting and useful results. They can help us better understand what consumers think of electric vehicles (EVs) and how to change their behavior around EV adoption by showing which ads and messages are most effective with certain audiences.