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How our "powered by" branding is driving tons of new leads to our product
I talk to Suraj Gadage, co-founder of a video recording SaaS called BerryCast. He uses product-led growth to absolutely nail his top-of-funnel lead generation, with 0$ spent on marketing channels.
Talking points,
- what Berrycast is all about
- how he hit 10k MRR with around 500 paying customers
- how his app sumo launch a couple of years ago is still driving his leads, using "powered by" branding
- how converting users on a lower plan to a higher plan with customized branding, might affect their product led growth
- how they are managing conversions
- how they plan to go upmarket by focusing on select use cases
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By Upendra Varma
5
33 ratings
I talk to Suraj Gadage, co-founder of a video recording SaaS called BerryCast. He uses product-led growth to absolutely nail his top-of-funnel lead generation, with 0$ spent on marketing channels.
Talking points,
- what Berrycast is all about
- how he hit 10k MRR with around 500 paying customers
- how his app sumo launch a couple of years ago is still driving his leads, using "powered by" branding
- how converting users on a lower plan to a higher plan with customized branding, might affect their product led growth
- how they are managing conversions
- how they plan to go upmarket by focusing on select use cases