Personal injury law is a saturated field — there are thousands of firms battling for top spots on Google search results. So, how do you stand out from your competitors? 

In this episode, personal injury attorneys Matt Dolman and Stan Gipe talk with SEO expert Chris Dreyer about why SEO matters, Google’s recent algorithm update, the importance of link building, ChatGPT, and strategies and tools to never run out of valuable keywords and content.

In this episode: 

• [00:13] Today’s guest, SEO expert and Rankings.io founder Chris Dreyer
• [01:43] What a google algorithm is and why it matters
• [04:29] What a ‘link’ is when referring to SEO and what it has to do with your Google ranking
• [08:26] Red flags to watch out for when speaking with SEO companies
• [16:14] Tools for identifying valuable keywords and search terms
• [20:22] SEO is a long-game strategy
• [23:33] Understanding “white hat” and “black hat” when talking about SEO
• [25:18] How AI content like ChatGPT will affect SEO
• [34:32] How Dolman Law uses SEO to position themselves for mass torts like the Tylenol-autism suits
• [40:35] Contact Chris Dreyer and Rankings.io
• [43:17] Contact Dolman Law Group with your accident and injury questions 

💡 Featured Guest 💡

Name: Chris Dreyer

Title: CEO & Founder at Rankings.io

Specialty: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Connect: Linkedin | Instagram | YouTube | Facebook

💡 Meet Your Hosts 💡

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.