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How Outer kicked traditional retail showrooms to the curb
Casual Living Web Editor Adelaide Elliott catches up with outdoor startup Outer’s co-founder Terry Lin to talk about trusting his customers to act as his salespeople, the company’s design process and why it chose to break free from the traditional retail model.
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By Casual LivingCasual Living Web Editor Adelaide Elliott catches up with outdoor startup Outer’s co-founder Terry Lin to talk about trusting his customers to act as his salespeople, the company’s design process and why it chose to break free from the traditional retail model.