The way brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director of SEO at Overstock.com, compared and contrasted how their companies organize for content in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit.

The way brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director of SEO at Overstock.com, compared and contrasted how their companies organize for content in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit.

The way&nbsp;brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director&nbsp;of SEO at Overstock.com, compared and contrasted how their companies organize for content&nbsp;in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit. &nbsp;

How Overstock.com and Fender organize for content creation

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

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How Overstock.com and Fender organize for content creation

How Overstock.com and Fender organize for content creation

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