In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly its place as it relates to content, non-paid opportunities, and SaaS marketing.

He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy.

Key moments in the conversation:

1:22 - The relationship between paid and non-paid marketing efforts

9:11 - That's not how the paid (or any) buyer's journey works

17:00 - Common challenges for teams promoting content with paid channels

26:02 - Promoting product tours and contextualized demos

30:30 - Recent SaaS success story/learning from a crucial shift